# Is a dedicated consumer insights platform worth it for a mid-market brand?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Looking for an honest answer to the ROI question for <a class="a a--md" elv="true" href="https://www.g2.com/categories/consumer-insights-platforms">Consumer Insights Platforms</a> in mid-market brands specifically — where the research budget is real but not unlimited, where the team is large enough to justify a dedicated platform but small enough that the platform cannot sit unused.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/attest/reviews"><strong>Attest</strong></a>: Attest can replace slow, expensive traditional research with a fast platform that connects to consumers for real-time feedback, making business decisions much safer and more effective. Transparent flat-rate pricing makes total cost modeling straightforward, which is the budget predictability mid-market procurement requires. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/suzy/reviews"><strong>Suzy</strong></a>: The ROI case for mid-market brands is specifically framed around cutting the high cost of long-term third-party research: Suzy makes frequent brand checks and quick product tests accessible without an agency retainer. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/gwi/reviews"><strong>GWI</strong></a>: For mid-market brands whose primary research need is understanding the consumer landscape, channel preferences, media habits, brand affinities, and demographic profiles, GWI's existing survey infrastructure provides continuous, comparable data without the cost of fielding a fresh study each time.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/discuss/reviews"><strong>Discuss</strong></a>: The ability to run ad-hoc small projects alongside larger supported studies from the same platform provides the flexibility that mid-market research programs require. </li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For mid-market brands that have made the platform investment, what was the clearest signal that it was paying off? Was it a specific product or campaign decision that data from the platform changed, the overall volume of research the team started running, or the time and cost comparison versus what the equivalent agency research would have cost?</p>

##### Post Metadata
- Posted at: 20 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;The agency cost comparison is usually what closes the internal argument. When you calculate what equivalent research would cost through an agency the platform subscription looks very different in the budget conversation.&lt;/p&gt;

##### Comment Metadata
- Posted at: 18 days ago
- Author title: Marketing Executive





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